SOCIAL MEDIA MANAGEMENT
Drive Lucrative Results on the Right Channels
Are your social media efforts falling short of expectations? Now more than ever, social media is a “pay-to-play” environment requiring all the resources you have: a cohesive game plan, 100 percent commitment and a well-defined budget. On top of organic outreach, getting content in front of your target audience can be challenging without shelling out advertising money, whether for an ongoing campaign or a once-off sponsored post.
To maximise your online presence, BeePaloo Marketing Agency weaves social media management services into your overall marketing strategy. The right Facebook or Instagram management service can attract, nurture and convert followers into loyal customers. The social media management campaigns our team has implemented and overseen for our small business, enterprise or franchise clients are a testament to that.
What Is Social Media Management?
As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication and community. Sprout Social data showed that 57 percent of consumers will follow a brand's social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.
Enter social media management. Sometimes called social media marketing management, it is a branch of social media marketing (SMM) that covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.
At BeePaloo, we take a holistic approach to managing our clients’ social media accounts successfully. Our social media management company combines organic and paid solutions to deliver the most efficient and profitable results.
Integrated Processes for Maximum Impact
Social media marketing entails more integrated processes to ensure an interconnectedness between your customer, your content and your company. Simply sharing links to your content or web pages on your social channels is not enough if you hope to achieve results for your social media activities.
Aside from fully understanding and learning the social media management definition by heart, you should master its major processes, too. This will assist you in better understanding how to leverage social media marketing to gain a competitive advantage and effectively bolster your entire marketing strategy.
Here’s what your social media management game plan must include:
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Strategy Creation.
The map or plan containing your social media goals, steps to achieve them, a corresponding timeline and metrics to track progress
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The social media management definition isn't complete without a mention of strategy. It's the master plan, and it helps you visualize what business social media management looks like for you. Some major factors to consider are which platforms to capitalise on, who your audience is, what types of content to produce, what key performance indicators (KPIs) to measure and which social media management software to use.
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Inbound Engagement Monitoring.
The process of responding to comments, questions and interactions with all social media content and profiles and continuing conversation initiated by fans. Studies show that an average of two-thirds of consumers desire a connection with brands. It makes sense, then, to strive to facilitate two-way communication every chance you get. This is true for all of your social platforms, even when you're deploying Instagram management services or exploring TikTok management solutions using mostly video content.​
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Analytics Monitoring.
The gathering and checking of data against metrics to ensure the accomplishment of results. Let data drive your corporate, multi-location business or franchise social media management campaigns. You can monitor important metrics on your chosen platforms, such as engagement metrics (likes, shares and comments), impressions and click-through rates (for targeted social ads).
Organic vs Paid Social: What’s the Difference?
Choose the Right Channels and Tactics That Work for You
When it comes to organic and paid social, which one do you need? It’s important to know the difference, as not all your “social media management near me” agencies that show up in the search results will be proficient in both strategies. These two social marketing tactics often work together as complementary aspects in your strategy.
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Here’s how you define these two distinct types of social media management tactics and how they are used in a strategy:
Organic Social
This is the use of free tools provided by social networks to build brand awareness, post content that engages your existing audience or followers and respond to customer comments.
In addition, keep in mind that crafting compelling and relevant content may bolster your chances of showing up in people’s search engine queries.
Paid Social
This is the placement of paid advertisements and sponsored messages on social media to target specific user profiles and help you reach a larger audience.
Some of the main purposes of social media marketing management based on type:
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Organic Social
For raising brand awareness.
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For creating a community on social media.
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Ideal for audiences in the research phase of their buying cycle.
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Helps you retain and maintain a relationship with existing customers
Paid Social
For sending users to your site.
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For driving leads to landing pages.
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Ideal for audiences interested or deciding to purchase your product or service.
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So, should you focus on one or the other, or do you need a mix of both? Tear said it can be a challenge to get content in front of social media users without some budget. It’s best for brands to keep in mind that while the benefits of organic social are worth the time investment, a boosting budget – no matter how small – is always helpful for kickstarting your campaign. That’s why you should partner with an agency or expert who can tackle both organic and paid social campaigns.
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At BeePaloo, we have organic and paid social strategists so we can match clients with the best expert for their specific needs. We identify the right platform for your growth, monitor results and make changes based on the data. In the long run, partnering with us can be more efficient and effective.
OUR PLATFORMS
FACEBOOK MANAGEMENT
Boasting over 1 billion daily active users, Facebook has sufficient reach to support social media management for everything from small business clients to large corporations. Its main appeal lies in its low-cost marketing, exact targeting and organic follower engagement. Maximise these benefits when you sign up for our Facebook management services. Our social media management company offers strategy recommendations, content development, comment monitoring for social content and paid advertising, among others.
INSTAGRAM MANAGEMENT
About one third of the 1 billion Instagram monthly active users have purchased a product on the visual storytelling app. Adapt social media marketing management on this platform to achieve your sales goals. You can leave the legwork to Thrive, an Instagram management agency with extensive experience in optimizing vanishing and user-generated content. We handle it all, from gallery posts and Instagram stories to interstitial ads.
TWITTER MANAGEMENT
Hop into the conversations that matter to your target audience, advocate causes your company believes in and cultivate an online community on Twitter. This chatty app is conducive to expanding your outreach and establishing your brand personality. Whether it's large enterprise or small business social media management you require, our Twitter management experts aid you in devising a cohesive, channel-specific strategy.
YOUTUBE MANAGEMENT
YouTube’s commercial success is well-documented, but its emergence is tied to how it yields relevant videos to user searches. Your brand can take part in this cultural moment by embedding technical search engine optimization (SEO) best practices into your channel. Our YouTube management approach simplifies the steps for you, researching the most appropriate title tags and descriptions to go with your video uploads.
LINKEDIN MANAGEMENT
Our experts have found LinkedIn an optimal place for business-to-business (B2B) companies to compel executives and decision-makers to partner with them. At BeePaloo, we take advantage of its native social media management software solutions to employ lead-generating enterprise social media management. Our array of LinkedIn management services are designed to bolster your brand credibility, demonstrate your thought-leadership, edge out your rivals and gain market trust.
TIK TOK MANAGEMENT
Transitioning quickly as a rising star to a global platform, TikTok has taken social media by storm and helped level social media management for small businesses. Step up with TikTok for Business solutions that are well-designed for targeting, forging an authentic connection with and empowering the next generation. Entrust your social media content management to our specialists who understand how this massive platform works.
Why Choose for Your Social Media Management
Invest in Flexible Social Packages Customised To Meet Your Growth Goals
More and more small-business owners are choosing to collaborate with experts, as social media management is no easy feat. It requires meticulous attention and time to master. Here at BeePaloo, we cater to your specifications, no matter your industry, size of business or budget.
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We aim to pass on to clients the benefits of knowing the ins and outs of each process through our almost two decades' worth of social media marketing background. Your search for “social media management near me” is over. Let our data-driven professionals manage and steer your social media accounts toward your desired results.
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Below are some of the benefits you’ll enjoy:
Deliverable-Based Packages
From content and engagement to strategy and analytics, Thrive manages small- and large-scale deliverables for clients each month. Say, for instance, you enlist our Instagram management services. You can expect us to deploy a customised list of items within the project deadline.
Sharp Trendspotting
Tired of how past social media management companies have brought the same underwhelming results? Resistance to shifts in social media management service packages is a no-no within our agency. We are keen to spot, predict and stay on top of the most bankable trends and the best social media management tools that go with them.
Extensive Subject Matter Expertise
Get matched with the best social media management strategists, depending on your most urgent needs. Both our paid and organic teams have precise skill sets to cover all bases, whether you want pay-per-click advertising out of our LinkedIn management services or prefer organic posting from our Pinterest management services.
“Quality Over Quantity” Focus
As with any other digital marketing process, social media content management is dynamic and always advancing. The teams that manage social media accounts stay flexible to the changes, adapting strategies and techniques accordingly. One of the most vital pivots we’ve made is to move from increasing posting frequency to crafting valuable content instead.
Dedicated Account Managers
Consider our social media management firm as an extended unit of your marketing team. As a direct or white label social media management client, an account manager will be working closely with you from start to finish. Think of your AM as your go-to person from the inside, providing you with an overview or the details of your progress.
Semi-Monthly Reports
For the most accurate picture of your campaign status, you’re given mid-month and monthly reports. Your AM is also available to answer any questions you may have about our franchise social media management or enterprise social media management solutions.
What People Are Saying
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Ann Chapman
Marketing Manager
Christian Werner
CEO & Founder
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Caitlin Andersen
Business Owner
I was looking for a marketing agency in the city that offered sound advice with respect to my business goals, and I found it in BeePaloo. I hired the agency to assist with my business and was amazed at how eager they were to support me in my endeavors. The team at BeePaloo make a big effort to understand your business and what you are hoping to achieve.
Could not be any happier with this marketing company. They put the customer first every time! So friendly and great to work with! They have a very talented team of web developers and social media marketers.
BeePaloo helped me get my electrical business off the ground. I was having some trouble getting my name out there in social media, and my website wasn't that great. I'm not tech savvy so when I went with these guys they actually explained to me what SEO, and other tools actually did for the business. I'm actually making money now, and I owe these guys for that. They run my social monthly now only, and I wouldn't want it any other way."
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